Privacy Policy

1. Information We Collect

We may collect the following types of information:

A. Personal Information

• Name
• Email address
• Account login credentials
• Baby profile information (e.g., name, age, developmental data)
• Preferences and saved items

B. Usage Data

• App interactions and navigation behavior
• Search queries (e.g., food, products, medications)
• Features used within the app
• Device type, operating system, and browser

C. Device & Technical Data

• IP address
• Device identifiers
• Cookies and similar tracking technologies

D. Optional Information

• Information you voluntarily provide (e.g., saved favorites, milestone tracking data)

2. How We Use Your Information

We use your information to:

• Provide, operate, and improve the Services
• Personalize your experience (e.g., age-based recommendations)
• Enable core features (search, comparisons, safety insights, milestone tracking)
• Send important updates, notifications, or alerts
• Monitor and analyze usage to improve functionality
• Ensure security and prevent fraud

4. Sharing of Information

We do not sell your personal information.

We may share information in the following situations:

• With service providers who help operate the app (hosting, analytics, etc.)
• To comply with legal obligations (law enforcement, court orders)
• To protect rights, safety, and security of users and the platform
• In connection with a business transfer (e.g., merger or acquisition)

5. Data Storage & Security

We implement reasonable technical and organizational safeguards to protect your data.

However:

• No system is 100% secure
• We cannot guarantee absolute security

We store data only as long as necessary to provide our Services or comply with legal obligations.

6. Children's Privacy

BeSureBaby is intended for parents and guardians, not children under 13.

We do not knowingly collect personal information directly from children.

If we become aware that we have collected data from a child without parental consent, we will delete it.

7. Your Rights & Choices

Depending on your location, you may have the right to:

• Access your personal data
• Request correction or deletion
• Opt out of certain data collection
• Withdraw consent

You may manage your information through your account settings or by contacting us.

8. Cookies & Tracking Technologies

We may use cookies and similar technologies to:

• Improve user experience
• Analyze traffic and usage
• Remember preferences

You can control cookies through your browser settings.

9. Third-Party Services

Our Services may include links or integrations with third-party platforms.

We are not responsible for the privacy practices of those third parties.

We encourage you to review their policies separately.

10. Data Retention

We retain your data only as long as necessary to:

• Provide services
• Maintain functionality
• Comply with legal obligations

You may request deletion of your account at any time.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be posted with an updated "Effective Date."

Continued use of the Services constitutes acceptance of those changes.